Over the years, we have acquired remarkable skills and knowledge. We have reinvented ourselves and adapted to the constant market challenges.
This history of expansion has given us the opportunity to increase and consolidate knowledge, and to expand and develop customised solutions for farmers, technicians and distributors.
It is this path of constant challenge response, based on increasing knowledge and developing innovative solutions, that makes ASCENZA a benchmark company in the sector.
We believe that the future of our farmers is the future of our community and therefore we are committed to Farming the future, by establishing partnership and trusting relationships, where the confidence and trust of farmers and the community are both crucial.
Safety is about sowing and empowering a safe team. We care and protect our people, striving for a Zero-Harm culture, where each of us counts.
Empowerment is about giving empowerment and feeling empowered. We give our people the space and the autonomy to carry out their decisions and to be responsible for the outcomes.
Ethics is about legal compliance and behaving in an honest and fair manner with all stakeholders. We do what we say and say what we do.
Dedication is about always doing our best and going above and beyond. We care for our company as if it is ours.
Striving is about resilience and not giving up. We look at problems as challenges and opportunities to make a difference.
ASCENZA derives from the Latin word "ascendere", which means “ascend, grow, raise”. This reflects the brand journey throughout the years, and we have inspired ourselves in the archetypal Mediterranean cork oak tree, that is a symbol of resilience, longevity and capacity for renewal, choosing this tree to illustrate our history and our logo.
Like the cork oak tree, ASCENZA establishes long-lasting relationships, based on its strength, and remaining rooted to our origins, we are prepared to explore other geographical regions and bring solutions to other agricultural communities.
Farming Your Future
We, at ASCENZA, are in constant evolution.
Over the years, we have matured our business and our expansion project.
The investment in multidisciplinary teams, in research and development, allows us to offer excellent off-patent solutions that meet our customers' needs - farmers, distributors and technicians.
Proximity, simplicity, and agility are some of our keywords, which are contained in the way we work and grow in our business, while taking care of plants, people and the planet.
It is with our eyes set on the future and aware of the heritage we want to leave to the next generations, that we continuously care for and invest in the development of new solutions - innovative and even more sustainable solutions. Solutions which ensure a healthy and balanced diet for the world's growing population, with total respect for the planet.
That's what we are committed to every day.
And that's why we claim we take care of Plants, people, and the planet - the three pillars of our brand positioning.
We take care of PLANTS as we provide solutions that meet today's farming challenges, through a balanced portfolio which includes a range of bio-protection products - the Blexia range.
We are a brand that takes care of PEOPLE. We are close to our distributors, farmers, and technicians, but above all, we take care of our people. Those who make us go further every day.
And we take care of our planet, as we pursue several initiatives in the sustainability sphere.
Our main concern is to develop a sustainable portfolio through significant investment in portfolio evolution, with business sustainability and value-added solutions as key drivers.
The state of the art manufacturing and R&D facilities plus its localization are the foundations for the speed to market, formulation and production quality.
Expanding business growth through the leverage of our unique regulatory assets to new geographies and with new partnerships.
We have a pragmatic, customer-oriented strategy, using dynamic sales and marketing teams in the field to support our clients.
ASCENZA is a reference player, offering the market a balanced portfolio of solutions and a project that is:
All Rovensa companies share synergies and offer a product catalogue that is complementary and has the same objective: Well Balanced Agriculture. This concept combines the key aspects of each company to ensure agriculture that provides safe and healthy, quality products with respect for the environment.
ASCENZA is the pillar of Crop Protection in Rovensa and operates in all the Southern European countries plus Mexico and Brazil, leading the off-patent market in Portugal and Spain. It’s a differentiated off-patent reference, with more than 40 active ingredient proprietary support, recognized by high-quality products and close relation to customers with solid alternative solutions.
Tradecorp is a global benchmark in the development and manufacture of premium innovative Biostimulation solutions and Crop Nutrition specialities, which are marketed in more than 60 countries worldwide. Tradecorp provides a comprehensive, premium portfolio of products globally adapted to local agronomic conditions, comprising solutions such as biostimulants, chelates, and precision foliar fertilizers.
The recent acquisitions of Microquimica, in Brazil, and SDP, in France, have led to the company’s unprecedented growth and added extra value to Tradecorp’s portfolio, incorporating microbiological solutions, such as inoculants and bacterial extracts, along with cutting-edge adjuvants.
In addition, the recent acquisition of Rodel Flowers has given Tradecorp a new direct connection to the end user in Ecuador.
Idai Nature is a global leader in biocontrol solutions based on botanical extracts and microorganisms with a strong in-house R&D biocontrol pipeline, leading the Biocontrol Pillar of Rovensa. Idai Nature has a strong presence across the five continents, achieved by means of sustained and sustainable growth which generates value and a sense of belonging to the clients, employees, and shareholders.
Several companies are part of this Business Unit like Agrichem and Agrotecnología.
Most recently the Rovensa Group acquired ORO AGRI - a company that is a reference in global biological market globally.
ORO AGRI manufactures orange oil and other products in four different continents with factories in the USA, Brazil, South Africa, and Portugal, where it develops and manufactures patented products for agricultural, home, and industrial applications worldwide. Product categories include adjuvants, pesticides, soil conditioners or foliar feeds.