ASCENZA celebrates 60 years of taking care of farming's future

In 2025, ASCENZA celebrates 60 years of activity in the crop protection sector. Founded with the mission of helping farmers feed a growing world population, the brand has evolved over six decades while maintaining a continuous focus on care — for plants, people and the planet. A journey marked by innovation, reinvention and internationalisation, proving that ‘60 years of growth always begin with care’.

Since 1965, in the crop production sector in Portugal, ASCENZA has earned the respect of the main players in the sector, establishing itself as a benchmark in crop protection. In 1998, the company achieved leadership in the portuguese market, and one year later, in 1999, it took the decisive step towards internationalisation, entering the Spanish market and consolidating its presence in important European countries such as France, Italy, Greece, Bulgaria and Romania.

The expansion into the American continent represented a strategic milestone, with the start of commercialisation in Brazil in 2017 and in Mexico in 2020, reinforcing ASCENZA's international presence and revealing its ability to adapt to the needs of farmers across different continents.

This continuous growth has been sustained by solid investments in research, technological innovation and the modernisation of its facilities in Setúbal, Portugal. With a robust portfolio that includes conventional and bio-protection products, the brand currently has more than 550 employees, over 950 product registrations and revenues exceeding €220 million (June 2025).

To celebrate this milestone, ASCENZA has launched a global campaign entitled “60 years of growth always starts with care”. This concept reflects the company's commitment to building a sustainable future with responsibility, proximity and passion — values that have marked its performance and reinforced, over six decades, a relationship of trust with farmers, distributors and technicians.

Stream the commemorative video here: